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21 juillet 2008 1 21 /07 /juillet /2008 12:51

Sales of rosé wine have risen by a quarter this summer, it is claimed

The variety, once derided for its sweetness, is leading growth in wine sales and now accounts for one in every 10 bottles sold in Britain, experts believe.

Melissa Draycott, Sainsbury's senior wine buyer, said: "Over the last year we have seen a rising interest in crisp, dry roses with some varieties experiencing a sales increase of 100 per cent as traditional red and white wine drinkers look to try something new.

"This, coupled with the ongoing success of the classic sweeter variety, has seen rose become a surprise summer hit of 2008."

Rosé from the US is most popular among Britons with 52 per cent of total sales.

French varieties have a 10 per cent shares of the market, followed by Italy (nine per cent), Australia (7 per cent) and Portugal (5 per cent).

Miss Draycott said: "Drier varieties such as grenache and zinfandel show no signs of a decline.

"However, these new, drier roses are helping a rose renaissance gather pace with still stronger sales forecast next year.

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