Sales of higher-end rosé wines have jumped 45 percent nationally in the past year, making $6-plus versions of the rosé varietal "one of the hottest emerging growth segments in all table and sparking wine," the Nielsen Co. said Thursday.
"It used to be that pink wine meant white zinfandel or generic jug wines," said Brian Lechner, director of client service for Nielsen Beverage Alcohol, a unit of the global information and media company. "That is rapidly changing. The phenomenal growth in higher-priced rosé wine over the past year tells us this segment is finding a sophisticated new audience."
In the San Francisco Bay Area, for example, rosé producers are multiplying, and they've helped form Rosé Avengers and Producers, or RAP, an international coalition of winemakers and drinkers "dedicated to righting the wrongs done to dry rosé." ( la suite )